Why is branding important?
Branding is the difference between forgetting and remembering.
In a world where there are so many choices, customers are looking for brands they can trust. They want to know what your company stands for and what sets you apart from the competition. A strong brand sets your company apart from the competition and gives customers a reason to choose you.
There are many elements that go into branding, including your company name, logo, website and color scheme. But it's about much more: your brand is also the way you communicate with your customers, the experience they have when they interact with you and how you position yourself in the market. And we support you in this, both strategically and visually.
Our offer:
- Corporate design developments
- Label and packaging design
- Online marketing
- Social media marketing
- Trade fair appearances
- Photo and video productions
- Illustrations, 3D visualizations
- Marketing materials (presentations, brochures, flyers, mailings, advertisements, etc.)
Intelligent solutions for strong brands.
Building a strong brand takes time and effort, but it's worth it. We support you in building your brand with our branding services. From strategy to implementation. We help you create a strong brand that sets you apart from your competitors.
Example: Positioning of a window manufacturer in the regional environment
To mark its 65th anniversary, we have given the Kochs brand a new brand profile. A unique visual language, concise design with high recognition value and clear statements about products and services. From the development of the logo, brochures and trade fair appearances to digital campaigns. All marketing documents were redesigned. The roll-out took place both in Germany and in the Netherlands.
The new brand identity clearly sets Kochs apart from its competitors and underlines its claim to be a modern and innovative company.
Example: Relaunch of an industrial company's brand identity
The customer sitola is a medium-sized company in the mechanical engineering sector. As part of the relaunch, the CI and all of the company's advertising materials were redesigned and the target group and communication channels were realigned at the same time. The aim was to create a more modern and emotional image for the brand in order to increase awareness among potential customers.
With its own photo and video recordings and a clear design, sitola now also ensures a strong external presence - on the website, in print media and at trade fairs.
Example: Recruiting campaign for young IT talent
DBConcepts is the leading Oracle database technology and Oracle infrastructure expert in Austria. In order to inspire young people for the company, DBConcepts seeks direct contact with young professionals in schools or universities at career fairs etc.
The key visual we developed in the form of a bitcoin creates a strong visual identity and ensures a high level of recognition among the target group. Thanks to the clear design language and the integration of the figurative mark in the coin, the motif can be communicated consistently across all channels.
